This was a fun challenge: how do you show off premium luggage and all its innovative features across formats, from compact web banners to immersive full-screen stories?
For Samsonite's UpLIFT collection launch, I got to play around with Adobe's built-in generative AI features to make it happen. I designed the layout and used Photoshop's Generative Fill to adapt it to different sizes while maintaining the brand's sophisticated aesthetic.
Using AI to streamline my workflow was a game-changer; less time on manual resizing meant more focus on creative thinking and storytelling.
