I have been very fortunate to design for most brands under the Samsonite umbrella, but I admit that I have a special fondness for Gregory specifically. The brand exudes adventure at its core and is able to effectively communicate that with stunning lifestyle photography and a versatile color range, as well as inclusive fit and sizing options for their hiking packs.
I knew I had to translate that to their email communication. As a result, the layout is dynamic and always shifting—to keep you on your toes, just like any exhilarating hike would.
As some handoffs go, I was given only a screenshot of an old welcome email to work off of for this project. Armed with the look and feel I was able to piece together from their site and my own propensity for adventure, I am proud to have been able to rebuild Gregory's email communication and bring it to where it is today.
No working files? No problem (in this case anyway)!
No working files? No problem (in this case anyway)!
