I designed these gift certificates for fashion stylist Olivia Rodrigues. She wanted the design to reflect her personal style—fun and bright with plenty of color.
I think there is often this idea of fashion being exclusive and accessible only to a select few so I wanted the overall look to be friendly and approachable, much like Olivia's personality. By using floral elements accented with a bit of sparkle, the design was able to communicate her brand with a little something extra.
We also wanted to convey a sense of hierarchy with the gift certificates and this was achieved by increasing the size and number of floral elements depending on the level of service being gifted.